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What should I charge?

Work backwards from the take-home you want to the rate you need — after tax, NI and costs.

Software, kit, insurance, travel
Admin and finding work aren’t paid
After holidays and sick days

TL;DRFreelance rates look high because they have to cover tax, costs, holidays and all the unpaid hours.

Profit needed before tax—
Turnover needed—
Charge at least—

Small print

Assumes you’re a sole trader with no other income, 2026/27 income tax (England, Wales and Northern Ireland) and Class 4 NI. Doesn’t include VAT (only needed above £90,000 turnover), pension or student loan.